While that vast majority of hotels and restaurants are listed on third-party booking/delivery services, only a few of them have their dedicated mobile app. Either due to limited funding or lack of knowledge, many hoteliers and restaurant owners are still unaware of the benefits they are missing and how a mobile app will boost up their business.
Intermediary services such as Expedia and Bookings are powerful tools that can increase customer base. However, owners lose a significant share of their profit for bookings or reservations that originate on those services. And while the impact on renowned brands may not be as immense, smaller business owners who operate on lower margins, depend highly on optimizing costs for the vitality of their business.
Hotel and Restaurant Owners Can Create a Fully Featured Mobile Apps with AppFlow
AppFlow will soon come to change the way we perceive mobile app development, help hotel or restaurant owners increase revenue and improve customer experience. Hoteliers and restaurant owners will be able to create mobile apps customized to their company’s requirements, selecting from the numerous available features on the AppFlow web platform.
AppFlow will enable the creation of seamless mobile apps without coding. Hotel and restaurant owners will be able to add multiple functionalities as they develop their mobile application with a few simple gestures. Below we highlight the most fundamental reasons why an AppFlow mobile app will have an immediate impact on the business.
Online bookings and reservations: This pre-programmed feature can be easily integrated with a single drag-and-drop on the AppFlow app builder. It will allow customers to check a hotel’s availability or a restaurant’s menu and proceed with their bookings or delivery orders, respectively.
Payments: AppFlow users will be able to integrate electronic payment processors, such as VISA, Mastercard, and PayPal, so customers can instantly pay online for their bookings or food delivery services.
Check in and check out: Guests will skip queues and use the mobile app for an early check-in. This feature would increase customer satisfaction and optimize operational congestion during peak times, allowing the reallocation of human resources on more demanding tasks.
Additional Mobile App Features that Improve Customer Experience
Hotel owners acknowledge it is essential for them to increase the in-app interaction with their customers. Therefore, they constantly seek to add new services that extend beyond basics and enhance their customers’ loyalty.
Promotional material and reminders: Hotels and restaurants can engage their customers before or during their visit by utilizing via push notifications to broadcast discounts and other offers. Additionally, they can send out reminders and provide additional information about their customers’ bookings.
In-app chat box: Room service can be reached instantly through a live chat service, and customers can send their requests directly, such as to order food, laundry pickup, and room cleaning. Moreover, branded hotels use this feature to provide a concierge for personalized services towards their customers like spa treatments and transportations.
Tour guides and recommendations: Poorly constructed mobile apps can impact businesses negatively. Conversely, a mobile app that includes many perks can increase customer retention. Renowned hotels integrate city guides that leverage customer experience and urge them to re-visit their mobile app. Recommendations and things-to-do for sightseeing, shopping, nightlife, and more, all can be found through a dedicated feature that hoteliers will be able to integrate using AppFlow.
Loyalty Programs: A well-designed mobile app offers continuous customer engagement without effort. Hotels and restaurants will be able to run campaigns through their mobile app, that reward their customers for using their services and motivate them to return, claim their benefits and earn more points.
Data analytics: Undoubtedly, collecting data about customers and their purchasing habits is one of the most significant benefits mobile apps can provide. Hotel and restaurant owners can analyze these data to extract useful insights and adapt their offerings to deliver an optimal experience, tailored to each customer’s preferences.