One of the most notable use cases for mobile apps is for events and conferences. Indicative of how effective mobile apps can be, is the fact that 60% of event planners observed an increase in engaging their attendees through an event app and 91% of them saw a positive ROI.
Unlike other mobile app builders, AppFlow will allow planners to promote their events by creating customized apps. Instead of creating duplicate mobile apps and clones, the AppFlow platform will enable the creation of unique mobile apps while the process will remain easy even for average users.
If you are an event planner you probably already acknowledge the importance of a mobile app in your job. Below we highlight some essential features for event planning and how AppFlow will help you benefit in a timely and cost-optimizing manner.
The Most Important Features on Mobile Apps for Events
Event Schedule: AppFlow will allow event planners to create a detailed breakdown of all the activities during the event. Attendees will be able to bookmark their favorite sessions and outline an agenda with convenience. A study showed that 79% of the attendees consider highly important the ability to access the event’s schedule, while 75% focus on session descriptions as well.
Push Notifications: 60% of attendees tend to use their smartphone during events. Therefore, event planners will be able to outline marketing strategies and increase engagement by broadcasting direct messages with the user’s permission. Push notifications will allow event planners to interact with attendees in ways that enhance the user experience, such as updates on schedule changes, promote offers, or conduct contests.
Maps: International conferences attract visitors from around the world. While many of them may not be as familiar with the event location or the venue itself, AppFlow will allow event planners to add maps, that provide visitors with all the necessary details. Additionally, organizers can enrich maps by marking key things-to-do within the event or during their stay at the city.
In-App Purchases: The ability for in-app purchases is a mutually beneficial feature for both event planners and attendees. Attendees enjoy an optimal user experience as they can book their tickets online or pay for premium features directly through the app, while hosts can save money from human resources that would otherwise need to dedicate to offer those service offline.
News Feed & List of Attendees: Research has shown that event mobile apps with more content, demonstrate higher adoption rates. An updated news feed with all the latest developments of the event, keeps users engaged and improves app experience. Moreover, 60% of attendees consider the availability of a list of attendees as an essential feature, which will allow them to connect to people with similar interests or generate new leads.
In-App Chat: Event visitors may face several issues during their attendance. Integrating a chat box in the mobile app, through which a dedicated person can answer questions real-time can improve user experience and mobile app adoption significantly.